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CULTURE MOVES: HOW TO MAP AND MANAGE ORGANIZATIONAL CULTURE
Corporate culture is one of the most essential assets of an organization. Research shows that a strong culture can increase net income by 765% over ten years. However, culture is something intangible, big, important and invisible, which makes it difficult to manage. Thus, even when organizational leaders study culture and attempt to give it due importance, more often than not it remains a mystery and they resort to solutions such as: rewriting values, hiring outside consultants to conduct research, or simply hoping that a new strategy will work without the culture “eating it for breakfast”.